"Monkey See, Monkey Do"
For some people and businesses, this saying is all to like most of the graphic and advertising pieces they send out. Whether it be cookie-cutter cards, letterhead that says nothing about you but your company's name, or a business card you've seen a million times - Many people believe that doing the obvious is okay.
But not you - you know the importance of personalization. You understand that a Christmas Card says more with an inside joke, and that not all business cards have to look alike. You understand that each and every printed piece that you send out should look like it came from YOU - not off of a shelf in a department store.
Otherwise, you wouldn't be here!